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E-Strategy

 We approach Internet development with one thing in mind: functionality. We develop Internet sites that interact with visitors through powerful tools. We are an experienced leader in e-business consulting and a guide in the new economy. We partner with clients to develop solutions that exploit the power of interactive media.
The aim of IBS Multimedia is finding and pursuing an Internet strategy that will be beneficial to the business as a whole, understanding the cost considerations and ensuring that the organization learns as it moves to the new marketplace.

Creating an integrated E-Commerce strategy is conducted through:
A) Four positional factors:
   1- Technology
   2- Marketing
   3- Service
   4- Branding

B) Three bonding factors:
   1- Leadership
   2- Infrastructure
   3- Organizational learning
All these are used in e-strategy formulation processes.

Integration of the Four Positional E-Strategic Leadership Directions:
1-  Technology leadership through an early adoption of an emerging technology to achieve a preemptive position. Develop R & D programs that link applied research with key elements of the organization's structure and strategy.
2-  Brand leadership through the Internet which has the ability to influence, change, create reinforce a corporate branding position. Added value has to be provided, cost alone is not the added value factor; convenience and service are the key.
3-  Service leadership, simply, through building relationships with, and gathering information about, potential customers and maintaining relationships with existing ones. "A bad first visit may be last", in order to match changes and expectations, organizations will need to utilize technology in continually more creative, sophisticated and adaptive ways.
4-  Market leadership due to the rapid evolution of global, segmented system-based markets. Ensure that the company's Internet presence reflects and extends to the customer strategy as determined at the executive level.

Your business deserves a presence
More and more households get connected each day, and high-speed Internet access is becoming widely available. Increasing numbers of Internet users get up-to-the-minute news, research upcoming purchases and enjoy interactive services such as shopping and banking, right on-line. Businesses are seeing big benefits. These companies use their web sites to improve their image, enhance customer service and build stronger customer relationships. They're attracting new customers and increasing their sales.
We have formed a well-designed Internet marketing strategy that incorporates the traditional and the new. Three very distinct concepts have been intertwined through the expert and innovative bundling of technologies including rich media.

Content: is the inducement and incentive to visitors. To attract repeat visitors and become a 'sticky' site, we provide an environment that the customer will relate to an efficient, informative and productive entity.

Connectivity: More people are coming on-line and the amount of information that they can access is increasing through broadband expansion into markets. This is an opportunity for the enhancement of existing websites and for the development of new interactive ones. Interactivity extends the length of visit by an individual and increases the potential for an e-commerce result through a visit or a transaction.

Commerce: One of two conclusions is anticipated from site visitors: either a call to action or an on-line transaction will occur which is fully encrypted and secure. Without doubt e-commerce is growing by being a model which provides information about the 'where, why and how'.

On the Web big is not better. Speed, agility, flexibility & responsiveness are. The Internet-enabled solutions of IBS provide a cost-effective way to expand market opportunities, improve business process efficiencies, and attract and retain customers.

Joining IBS Multimedia's community site makes good business sense. Visitors may find you in a variety of different ways including search engines, links from other sites, random display ads, e-zines and more. Let us help you develop a program that builds awareness of what you have to offer, reinforces your image and delivers your message to your customers.