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Public Relations

At IBS Multimedia, we are aware of the fact that, a good public relations campaign keeps your company in the news. We help you to formulate a PR plan that consistently creates or uses events that make news through "newsworthy" PR activities:

 Contests or sweepstakes. Make great PR opportunities provided that the prize is well suited to the target audience. We have recognized that people are usually willing to share personal information to participate in the contest, so, in this way you can increase your demographic perspective of your target market. New names and demographic information can bring cosponsors to your contest who might advertise on your site. In addition, contests draw numerous people to your site that might not ordinarily come, hence, generating higher sales during the period of the contest.

Product giveaways. We all are aware of the fact that, anytime you can give something away, for 'Free', you will use it to your benefit in your PR. You can usually find manufacturers that will trade an item for a giveaway in return for the free PR and advertising on your site. In addition, you can use your giveaway to gather demographic information.

Creating new and unique content. Depending on your site, we help you develop and document new content that will make news. We go with you through publishing new research, comparisons of products or services, or a new presentation style that shows the creative use of interactive technologies.

 Launch or re-launch a site. If you're planning a redesign of all or part of your site, we publicize it for you, especially if it includes a major technology innovation, you've used a high-tone designer, or you've reorganized your content in a new and noteworthy way.

Make announcements and use the press to your advantage. Send a press release to your media contacts whenever you form a new strategic alliance, contract a new vendor, or land a new, large client. Publications, newspapers and magazines can generate traffic to your site. Hence, it is essential for you to promote your business offline to drive traffic online.

Event planning. We enable you to influence your online PR with offline events, such as speeches, conferences, seminars, and sponsored events particular to your industry, we help you participate in exhibitions meetings and workshops that your company can benefit from a great deal, by interact with others in the same field of business and getting valuable feedback for your business.