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Public Relations
At
IBS Multimedia, we are aware of the fact that, a good public relations campaign
keeps your company in the news. We help you to formulate a PR plan that
consistently creates or uses events that make news through "newsworthy" PR
activities:
Contests or sweepstakes. Make great PR opportunities provided
that the prize is well suited to the target audience. We have recognized that
people are usually willing to share personal information to participate in the
contest, so, in this way you can increase your demographic perspective of your
target market. New names and demographic information can bring cosponsors to
your contest who might advertise on your site. In addition, contests draw
numerous people to your site that might not ordinarily come, hence, generating
higher sales during the period of the contest.
Product giveaways.
We all are aware of the fact that, anytime you can give something away,
for 'Free', you will use it to your benefit in your PR. You can usually find
manufacturers that will trade an item for a giveaway in return for the free PR
and advertising on your site. In addition, you can use your giveaway to gather
demographic information.
Creating new and unique content. Depending on your site,
we help you develop and document new content that will make news. We go with
you through publishing new research, comparisons of products or services, or a
new presentation style that shows the creative use of interactive technologies.
Launch
or re-launch a site. If you're planning a redesign of all or part of your
site, we publicize it for you, especially if it includes a major technology
innovation, you've used a high-tone designer, or you've reorganized your
content in a new and noteworthy way.
Make announcements
and use the press to your advantage. Send a press release to your media
contacts whenever you form a new strategic alliance, contract a new vendor, or
land a new, large client. Publications, newspapers and magazines can generate
traffic to your site. Hence, it is essential for you to promote your business
offline to drive traffic online.
Event planning. We enable you to influence
your online PR with offline events, such as speeches, conferences, seminars,
and sponsored events particular to your industry, we help you participate in
exhibitions meetings and workshops that your company can benefit from a great
deal, by interact with others in the same field of business and getting
valuable feedback for your business.
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